KPI Hierarchy:StrategicTacticalOperational
Strategic
North Star & Financial KPIsActive Purchasing Customers (NSM)
3,200
31.4% of MAU · Users who completed first purchase
D30 Revenue
$195,330
Lifetime Value
$260
CAC
$97
D30 Margin
38%
MAU
10,200
Monthly Active Users
Trial → Paid
10.1%
Conversion to premium
LTV / CAC Ratio2.68x
AI Insight
CAC pressure detected
LTV/CAC of 2.68x is below the 3x healthy threshold. Customer acquisition cost is eating into long-term profitability.
Next Step:Reduce paid acquisition spend and invest in organic/referral channels to lower CAC.
Tactical
Retention & Churn SignalsD30 Retention
21%
Below 30% target
Monthly Churn
14%
Above 10% threshold
Monthly Active Users
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